A brand is short for a brand name. A brand name identifies the product or service offered by a company. Often a brand name can impart both tangible as well as intangible qualities about the product. Nike is the brand name of an athletic fashion company, however it represents so much more. For some, due to the success of their famous campaign, “Just Do It” the company represents freedom or even rebelliousness. For others, it may simply represent quality. Their marketing department would most likely be quite happy with any of those perceived tangible (quality materials) and intangible (freedom) connotations afforded their brand.
Branding is the act of intentionally affecting the manner in which your product is considered.
Yes. Again, a brand is simply a name, or an identifier and it would be almost impossible to do business without some way to identify what it is you are selling. Many individuals are now their own brands, while historically a brand was usually a product or service. Even service professions like doctors, lawyers and dentists separated themselves from the business choosing to brand their practices and not themselves. However, with the rise of influencers, coaches and trainers, people and/or personalities have indeed found it convenient to brand themselves. Whether you are creating a brand name for yourself, your product or your service, it is imperative that you create a package with both intrinsic and extrinsic qualities.
Branding is essential for the success of any business. It can provide a clear differentiation from competitors, help establish brand recognition and trust, and communicate the company’s values to customers. It is also a strong foundation that can be used to position the company in the market. To maximize its potential, businesses must invest in creating a powerful brand identity that resonates with their target audience.
Filing for a trademark is a great way to protect the identity and reputation of your business or brand. Trademarks are designed to help your business or brand stand out in the marketplace, distinguishing your company or products from others. When you use an attorney led trademark service, you can be sure that the mark you are using is legally registered and that it will be protected from misuse or infringement. Trademark services also provide a quick and easy way to search for existing marks, allowing you to quickly identify any potential issues with a mark you may be considering.
USPTO regulations specify that only an attorney who is an active member in good standing of the bar of the highest court of any U.S. state or territory can represent you in a trademark application, registration, or TTAB proceeding at the USPTO. Non-U.S.-licensed attorneys and non-attorneys do not meet this criteria and cannot represent you in a trademark matter at the USPTO.
Non-U.S.-licensed attorneys and non-attorneys may give you inaccurate information and legal advice about your trademark rights and the registration process in the United States. This could:
- Jeopardize the legal validity of your application or registration
- Prolong the time it takes for your application- or registration-related submission to be examined
- Cause your application to be rejected or abandoned or your registration to be cancelled.
The fees for a trademark are $250 per industry classification. As long as your mark fits neatly into a prescribed description or classification, it qualifies for the reduced fee. For example, if you are a business coach who also publishes and sells books, you might plan to trademark your business name in two different classes. Coaching and publishing, both of which are described under a pre-set USPTO classification. Your cost for the application to the USPTO is $500. If the classifications were not prescribed, the price increases to $350 per class.
Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast
You will have full rights to the name or mark and will therefore be able to comfortably expand its characteristics in a way that cements its values, its merits and its messages. Further, the R adds a level of value and distinguishes the product/service that much more.
You more than likely conducted a local name search. Most local governmental entities require that you file a DBA (doing business as) with your local City or County government. While you had to choose a name no one in your area was using, this does not mean that the name you chose isn’t being used elsewhere in the world. Protecting that name as you move your business online is imperative.
While it is of the utmost importance that you protect your business name or brand name with a trademark when doing business Internationally (online), it can be just as important to reserve the space a trademarked name can create just in case you eventually begin to offer services online and in order for your business to grow.
Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast
Once you own a trademark registration, you must do a few important things to maintain that registration and keep it alive. First, you must use your trademark in commerce. Additionally, you must file certain documents at regular intervals to show that you’re continuing to use your trademark. If you don’t file these documents before the deadline, your registration will be canceled or will expire, or your extension of protection to the U.S. will be invalidated (if you filed via WIPO under the Madrid system). Once your application is approved and you have been awarded a trademark, your next action is due between years 5 and 6.
At this time, the USPTO is reporting that due to an increase in trademark applications, it is taking 8 to 8.5 months for approvals. Once you are ready to apply, don’t hesitate to call us for a free consultation. We file your application within five days of receiving all information necessary to a completed file.
The fees for a trademark are $250 per industry classification. As long as your mark fits neatly into a prescribed description or classification, it qualifies for the reduced fee. For example, if you are a business coach who also publishes and sells books, you might plan to trademark your business name in two different classes. Coaching and publishing, both of which are described under a pre-set USPTO classification. Your cost for the application to the USPTO is $500. If the classifications were not prescribed, the price increases to $350 per class.